Fiat 500 (2007)

Paulodelarosa, si que pierden dinero en terminos absolutos con un modelo. No por unidad vendida.

Simplificando, imaginemos que un desarrollo ha costado 1000 millones de €.

Cada coche tiene un beneficio medio esperado de 1.000 €.

El coste de tener una linea de produccion y logistica asociada es de 20 millones de € anuales.

El coste de marketing, publicidad y demas es de otros 20 millones.

El plazo de modelo es de 7 anualidades.

Pues bien, es necesario vender de media casi 200.000 coches anuales para amortizar. Si no, se pierde dinero.

(ejercicio muy simplificado)

Muchos Euros has puesto para desarrollo.

[quote quote=»KR»]
Muchos Euros has puesto para desarrollo.
[/quote]

Es a grosso modo…

Nueva versión «1957 Edition»
Es una edición para EE.UU.. A nivel mecanico monta el 1.4 Multiair con una caja de cambios manual de 5 vel. o automatica de 6, suspensión deportiva y equipo de musica «premium»
No se sabe cuantas unidades serán, pero se venderán en primavera

En cuanto a la estetica:
http://www.blogcdn.com/slideshows/images/slides/156/717/4/S1567174/slug/l/fiat-500-1957-c-1.jpg
http://www.blogcdn.com/slideshows/images/slides/156/717/6/S1567176/slug/l/fiat-500-1957-e-1.jpg
http://www.blogcdn.com/slideshows/images/slides/156/717/3/S1567173/slug/l/fiat-500-1957-b-1.jpg
http://www.blogcdn.com/slideshows/images/slides/156/717/2/S1567172/slug/l/fiat-500-1957-a-1.jpg
http://www.blogcdn.com/slideshows/images/slides/156/717/5/S1567175/slug/l/fiat-500-1957-d-1.jpg
http://www.blogcdn.com/slideshows/images/slides/156/717/7/S1567177/slug/l/fiat-500-1957-f-1.jpg

http://www.autoblog.com/2013/11/14/fiat-500-1957-edition-cinquecento-photos/

nota de prensa, en inglés
New 2014 Fiat 500 «1957 Edition» Highlights 57 Years of the Legendary Icon

– Limited-production «1957 Edition» builds on the Fiat 500’s storied past with unique exterior and interior design elements
– Novel exterior appearance, three classic exterior colors, 1957-era wheel design, Bianco-painted roof and vintage «FIAT» emblems pay homage to the historic Fiat «Nuova» 500
– Premium Marrone leather interior accented with Avorio highlights the Cinquecento’s more than half-century of contemporary yet elegant Italian style
– Sport-tuned suspension and 1.4-liter MultiAir engine provide the engaging driving dynamics the FIAT brand is known for, along with up to 40 miles per gallon
– New 2014 Fiat 500 1957 Edition arrives in the Spring for North American FIAT brand enthusiasts

Celebrating the 57th anniversary of the original 1957 «Nuova» Cinquecento (New 500), the new 2014 Fiat 500 «1957 Edition» combines iconic Italian design with engaging driving dynamics and vintage styling appointments – all for a limited-edition model enthusiasts are sure to love.

«The 1957 Edition celebrates the Cinquecento, the icon of our brand, and its unique cachet of Italian style, efficiency and engaging road manners,» said Jason Stoicevich, Head of FIAT Brand for North America, Chrysler Group LLC. «Created for Italian car and design fans who want an added sense of the historic Cinquecento’s spirit, the ‘1957 Edition’ features unique styling elements, material finishes and, of course, a manual transmission and sport-tuned suspension.»

New 2014 Fiat 500 «1957 Edition»
There’s a romance about Italian cars, brands, fashion and design that make goods from this artisan nation among the most coveted around the globe. Since 1957, the Fiat 500 has embodied all four, empowering the Cinquecento to become one of the most iconic automobiles of all time. Fifty-seven years later, and with sales in more than 100 countries, the 2014 Fiat 500 1957 Edition commemorates its roots in uniquely crafted detail.

Based on the 2014 Fiat 500 Lounge model, the 1957 Edition enhances its iconic silhouette with a vintage look, thanks to classic exterior colors for this limited-edition Cinquecento, including Bianco (white), or for a bi-color look, Verde Chiaro (light green) or exclusive Celeste (celestial blue) paired with a signature Bianco painted roof and mirror caps. Inspired by the 1957 Fiat «Nuova» Cinquecento, an exclusive 16-inch retro wheel design features a wide chromed lip, body-color accent and large center cap with historic «FIAT» emblem. For improved handling, a sport-tuned suspension and all-season performance tires are standard. Completing the look are throwback «FIAT» badges on the front fascia and rear liftgate.

Continuing the 1957 Edition’s vintage look is an Avorio (ivory) interior environment contrasted by premium Marrone (brown) leather seats. Avorio accent stitching vertically crosses the seatbacks and seat cushions, while detailed stitching at the perimeter adds to the Cinquecento’s craftsmanship. For added contrast, Grigio (grey) door panels feature a unique Avorio inner panel, while Marrone door armrests and shift boot (with manual transmission) are color-keyed to the leather seats for a harmonious look. An exclusive Avorio leather-wrapped steering wheel is hand-stitched with Marrone leather on the «inner ring,» and features a retro «FIAT» badge, illustrating how FIAT brand takes craftsmanship to heart. Adding to the historic theme is a uniquely styled key fob with Marrone casing and Avorio-painted «1957» graphic. For driving enjoyment, the six-speaker and 276-watt FIAT premium audio system with SiriusXM Radio is also included.

The 2014 Fiat 500 1957 Edition features the innovative 1.4-liter MultiAir engine and C514 five-speed manual transmission, delivering an EPA estimated 31 miles per gallon (mpg) city and 40 mpg highway. Like all FIAT products, engaging dynamics are essential, and the 1957 Edition includes a driver-selectable «Sport» mode on the instrument panel to unleash a more aggressive throttle map. Additionally, an optional six-speed automatic transmission with driver-selectable gear changes is also available. In Sport mode, the automatic transmission offers a more aggressive shift schedule and throttle map for improved engine responsiveness.

The 2014 Fiat 500 1957 Edition arrives at FIAT Studios in the Spring of 2014. Pricing will be announced closer to market launch. Ordering will begin at FIAT Studios nationwide in early 2014.

About the historic Fiat «Nuova» 500
The Nuova 500 was the fruit of a strategy designed to develop and revamp Fiat’s product range, embarked upon by the company during World War II. While the city of Turin was still being targeted by Allied air raids, and the company’s Mirafiori offices were occupied by German troops, Vittorio Valletta, Fiat Managing Director and later company Chairman (after the death of Fiat’s founder Giovanni Agnelli), asked Dante Giacosa to start thinking of new cars that could go into production after the war. The result would be the Cinquecento, an automobile that delivered on its mission to provide efficient and affordable mobility during Italy’s period of rebuilding and economic recovery.

The Fiat Nuova 500 was «the right car at the right time,» and on July 4, 1957, the hatchback marked the rebirth of FIAT and its product range. Exactly 3,893,294 examples of the historic Cinquecento were built between 1957 and 1975, helping to provide an attainable car for Italians and numerous other Europeans. After 18 years of production, the last Fiat Nuova 500 was built on August 4, 1975, at the SicilFiat plant in Termini Imerese (Palermo, Sicily).

Debería haber mostrado el 500C, los tapacubos son lo más, junto con el logo clásico en ellos y el volante.

Los tapacubos molan mucho.
Yo al coche incluso le cambiaría todo lo que tiene plateado por blanco.

la pantalla redonda que el Mini no se ha atrevido a llevar la pone Fiat en su 500. chúpate esa, BMW.

y qué bien está envejeciendo este coche.

Todavia quiero uno de estos, precioso

Versión especial Vintage ’57
http://content.worldcarfans.co/2015/2/24/super/1438912826376675208.jpg
http://content.worldcarfans.co/2015/2/24/super/1391926029205983668.jpg
http://content.worldcarfans.co/2015/2/24/super/1880040879394964866.jpg
http://content.worldcarfans.co/2015/2/24/super/7043300012112563642.jpg
http://content.worldcarfans.co/2015/2/24/super/726199657847703430.jpg
http://content.worldcarfans.co/2015/2/24/super/550595141243158796.jpg
http://content.worldcarfans.co/2015/2/24/super/1088568632354444600.jpg

http://www.worldcarfans.com/115022489426/fiat-500-vintage-57-will-bring-retro-looks-to-geneva

Nota de prensa, en inglés
Fiat 500 Vintage ’57 preview

The Fiat 500 Vintage ’57 that honours the Made in Italy icon of 1957 is on show in Geneva with its contemporary interpretation of certain stylistic features that made it famous in the 60’s and 70’s. Starting with the colour of the pastel blue body that combines perfectly with the white of the roof, spoiler, antenna, mirror covers, as well as the 16″ white chrome vintage alloy rims that recall the rims used on the historical 500.

Just like the exterior, also the interior of the Fiat 500 Vintage ’57 is the result of a modern reinterpretation of some particular aspects of the historical 500 as demonstrated by the use of white and the elegant two-tone (vintage effect) upholstery in tobacco Frau leather with ‘half-moon’ inserts (stylistic feature of the model) in ivory leather with tobacco coloured «500» embroidery. Its vintage look is also underlined by the historical Fiat logos located both outside as well as on the steering wheel.

Of course, beyond its retro look, the Fiat 500 Vintage ’57 offers the best technology, safety and onboard comfort available today. This is demonstrated by the manual climate control system, Blue&Me system, CD+MP3 radio, ABS with EBD, 7 airbags, Start&Stop system, ESP complete with ASR/MSR, HBA and Hill Holder. Depending on the markets, there will be differences in equipment, both standard and optional, in order to satisfy the specific requirements of the individual countries.

Therefore with the Vintage ’57 special series, the 500 model continues to be in the limelight, confirming its position as an icon of Made in Italy, both yesterday and today, able to satisfy everyone who wants to have fun and go everywhere behind the wheel of car rich in history, emotion and charm.

What is more, some of the objects that derive from the creativity of Italian industry after the war, such as the 500 or the Vespa, cannot be judged merely by their appearance, nor do they only represent a good engineering achievement in which the form serves a function. They are instead powerful alchemies, with a revolutionary design and concept that redefine common points of reference and comparison in order to take root forever in our collective memory. When this occurs, essential masterpieces are created in the history of industry. The Fiat 500 is one of them, a story experienced twice.

The first is the story of a large number of car owners, lovers and enthusiasts who promoted the image of a good, reliable and economic car but, even more, who elevated it to be an expression of part of their own lives, something that evokes a cheerful and carefree attitude. The 500 is linked with memories, good friends, your first love, it evokes images of a positive past that in some way many people would like to rediscover. In fact, the arrival of the 500 by Dante Giacosa, on 4 July 1957, closed a cycle of rebirth after the devastation of the war, ending a period of radical renovation of the Fiat range, thereby starting a cycle of successes over the next decade, which was a period that can be considered as one of the most dazzling in the hundred year history of the brand.

The parallel with the new 500 is evident, which in 2007, thanks to its stylistic and technological strengths, represented the start of a new era for the Fiat brand. It is from here that the story restarts. It would be too simplistic to «confine» the phenomena of the new 500 within the limits of a simple, nostalgic exercise of re-interpretation. Fiat’s goal was not to design a car that «looks like» a 500, but that «is» again the 500. In fact, the 2007 model reflects the original concept of the form and function to evoke, as is correct in this type of case, all those emotions, memories, values that make all those «iconic» objects eternal, raising them up beyond the restricting dimension of a category. A closer look must above all point out the innovations that this model has introduced for the first time at this product level: the first car in its segment that obtained 5 EuroNCAP stars, the first to propose such a large range of vehicles, the first to offer all Euro 5 engines, the first to launch the revolutionary two-cylinder 0.9 Twin Air.

Produced since 2007 in Poland and since 2010 also in Toluca (Mexico), the Fiat 500 is sold in more than 100 countries world-wide and even marked the return of the Fiat brand in the United States. A global model that, as of today, has surpassed the level of 1.5 million registrations. The secrets of its global success certainly includes Fiat’s ability to evolve with new interpretations – from the 500 Abarth (2008) to the 500 GQ (2013) up to the latest version, the 500 «Ron Arad Edition», the new limited version that celebrates the union between the Fiat model and one of the most important international designers – but also its ability to explore new territory, creating a likeable and accessible family of cars that guarantee a maximum degree of choice and use: the result has been the 500L (2012), the 500L Trekking, the 500L Living (2013) and the brand new 500X (2014).

La versión «1857 Edition» europea. Es más la versión estadounidense de esta ed. especial está arriba 😀