Bueno, ayer sacamos unas fotos 8bueno, en realidad las sacó mi hermano, yo conducía) de un coche familiar semi-tapado, los faros llevaban una tira de LEDS similares a las del A4, pero no me pareció un Audi…
Iba sólo y cuando vio que le hacíamos fotos 8las primeras le salieron mal) tuve que «amagar» que salía a tomar algo en Cervera (A2 dirección Lleida) para sacarle fotos de la trasera…a lo mejor ayuda la matrícula..
Lo dicho, luego me las pasa mi broda y las cuelgo….yo las veces que he visto uno de éstos, nunca iba sólo…supongo que las fotos se explicarán mejor que yo…aunque no se aprecian los LEDS en las fotos, por desgracia…
We not sure how Kia’s marketing people are going to feel about this one (unless they’re part of it…), but photos of an older generation Optima covered in beige cladding and featuring a badge with the word «MEDIOCRITY» have just landed in our mail box. Tony B, the tipster-reader-scooper who sent in the photos, claims he snagged the car in LA.
Of course, it didn’t take long to figure out that this is a viral campaign of some sort. However, since we’re gearing up for this week’s Paris Motor Show, we’re not going to waste our time looking for answers about a covered up Kia…
Nonetheless, this is what we know: the photos we’re shot on September 10; a similar set of images along with an almost identical text were also sent to Motorauthority (even though they mistook it for a «seven year old» Mitsubishi). See both texts below:
From Tony to Carscoop:
[i]«I was in LA last week and saw 3 or maybe 4 identical test cars. The other spy cars had more testing gear taped on and computers and other screens visible, but by the time I was able to find my camera , I was only able to catch up with one of the cars.
I don’t know what kind of test car this is, but they sure didn’t want us to take any pictures. There was a M on the grille and a nameplate on back reading MEDIOCRITY. Are they serious? MEDIOCRITY?»[/i]
From Tina to MA:
[i]«I was in L.A. last week with my husband and we saw several (5 or 6) identical test cars. The other spy cars had more testing gear taped on and computers and other screens visible, but by the time I was able to dig my camera out of my purse, I was only able to catch up with one of the cars.
I don’t know what kind of test car this is, but they sure didn’t want us to take any pictures. There was a M on the grille and a nameplate on back reading MEDIOCRITY. Are they serious? MEDIOCRITY?»[/i]
Ya hay respuesta. Subaru está detrás de todo esto.
[i]As some of you pointed out, Subaru was the culprit hiding behind the week-long 2011 Mediocrity campaign, which showed a beige-cladded first-generation Kia Optima in a scoop-like series of photos. Upon looking at the first set of images that arrived in our mailbox (read here), we knew that this was some sort of devious viral marketing campaign.
It is true that these type of campaigns can be rather cheap and yet extremely effective. However, they can also backfire. And in our opinion, that’s the case with Subaru’s effort to promote / convince us that the latest Legacy is the opposite of the so-called ‘beige’ mid-size sedans.
We assume the creators of the campaign believed no one would figure out that the car buried under all that beige makeup was an older Kia Optima.
Mark this down as a big mistake, because once we found out, we were bound to make a comparison between the Legacy and the forthcoming 2011 Kia Optima (and not of course, its decade-old predecessor…).
And in our book, at least, in what concerns the looks department, the new Optima makes the Legacy seem beiger than Japan’s beigest beige…
Now, wouldn’t it be interesting if Kia responded with a ‘beige’ answer / commercial to Subaru’s campaign?[/i]
xD, la campaña mola. «no es extraordinario! es extra-ordinario!»
y sí, se van a pillar los dedos. aunque, la verdad, tengo mis dudas de que la gente que vea el anuncio ¿por la tele? ¿en EEUU? sepa que eso es un Optima. y el nuevo Legacy es MUY mediocre, al menos en diseño.
Si la vista no me falla, que es posible, veo la tira LED del B8, aparte de que la parrilla es la del Exeo. A falta de ver alguna más, y pillándome los dedos, yo diría que puede ser una mula del futuro Exeo.
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