Mandy Zhang, Vice President of Global Sales, Marketing and After-Sales of smart Automobile Co., Ltd. said: ”The smart #1 BRABUS reimagines the urban performance driving experience for the e-mobility age. We are rebuilding our shared vision of the urban performance car from the ground up and can’t wait to see customers’ reactions when they see the aggressive design empowered by BRABUS and feel the class-beating performance. The model is more eye-catching and sportier than ever, loaded with personality and guaranteed to wow customers and turn heads everywhere.”

smart & BRABUS 20-year legacy continues into the e-mobility era

First teaming up back in 2002 and now embarking on a new era of collaboration, smart and BRABUS are no strangers to one another. As the first in the industry to abandon internal combustion engines and complete the transition to an all-electric brand, smart is again pioneering the best of two worlds, harnessing the creative energy of the renewed smart brand and the freshly invigorated BRABUS to introduce new kinds of exclusivity, uncompromising intelligence and next-level power to the market.

smart & BRABUS 20-year legacy continues into the e-mobility era

Mr. Constantin Buschmann, the owner & CEO of BRABUS Group said: ”Over the past 20 years, smart and BRABUS have co-created a high-performance urban legend and won the hearts of countless performance car enthusiasts. We are excited to continue our two-decade partnership with smart into the e-mobility era. At BRABUS we always push forward, more innovation, more performance, more exclusivity, more fun – but also more safety, more eco-friendliness, more sustainability. The combination of these factors makes our two brands the perfect partners.”

Mr. Constantin Buschmann, the owner & CEO of BRABUS Group

Stunning at a glance, premium design empowered by BRABUS

The smart #1 BRABUS promises to be the most exhilarating smart car to drive to date. The vehicle is fitted with exclusive BRABUS exterior and interior design elements and features a long list of special additions which make the model ultra-desirable. With premium performance styling, the car takes on a more aggressive look, featuring a rear spoiler, 19-inch dynamo rims and a sporty front design guaranteed to command attention, no matter how exclusive the backdrop. Accenting the front is the red grille and the unmistakable bumper air curtain, while the interior features a steering wheel covered by Alcantara and leather, microfiber suede seats and headrests with BRABUS design stitching, and red seatbelts. Translucent soft sunshades and metal pedals add to the sporty feeling of the car.

Head of Design at smart, Kai Sieber said: ”The BRABUS trim line of the smart #1 will seamlessly tie into the history between the two brands. The design is clearly distinguished from other smart #1 trim lines by a body kit with performance-inspired expressive spoilers at the front and rear, and specific side sills. Dedicated rims, the classic BRABUS red accents on the exterior, and the specific interior line complete the car.”

The smart #1 BRABUS not only ensures every customer has access to hair-raising exhilaration, unbridled power and the agility that‘ll get from A to B in the smartest way possible, they’ll also be accompanied by the ultimate urban companion who’ll help to make it the most intelligent, efficient and convenient ride possible. smart‘s future-tech powered, intelligent urban e-mobility solutions paired with BRABUS’ versatile performance styling will set a new benchmark in the segment. Opening the new chapter of collaboration, the two iconic brands are sure to bring more exciting stories to customers, and to design a smarter future together.

^{Disclaimer: According to divergent local laws/regulations and market situations, the specifications of the products distributed in different countries/regions may vary. The pictures above are for reference only, and please refer to the detailed specifications of products sold in local markets.}